Channel 4 launches poster art campaign

Channel 4 has commissioned original works of poster art from three of the country’s brightest artists to promote its new series on modern art, This Is Modern Art. Artists Sarah Lucas, Martin Creed, and Gavin Turk have produced work that will be posted on three special London poster sites in Camden, Farringdon, and Whitechapel. The six-part TV series begins on Sunday, and the work goes up later this week. More traditional posters will go up around the country. The creative work is by the Creative Partnership, media buying by BMP OMD, and media planning by Michaelides & Bednash.

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