Microsoft launches new poster campaign

Microsoft Network, the online service offering a personalised gateway to the Internet, is launching a &£2m poster campaign aimed at ‘humanising’ the Web for new users. Two creative executions by advertising agency EURO RSCG Wnek Gosper show PCs in ridiculous situations. One features a scuba diver with a PC on his back, using the computer mouse as an aqua-lung and keyboards as flippers, and the other shows a man walking a PC on a dog-lead. The ads will appear on Tubes and buses in the South-east of England, 48-sheet posters nationally, as well as on 250,000 postcards, and in a supplement for London’s Evening Standard. The campaign will run through the summer, which is a quieter period for the Internet as many users head outdoors. Nicky Smith, product marketing manager at MSN, says: ‘The aim is to make new Net users aware of what MSN offers. People often get onto the Net, but aren’t really sure why they are there. MSN provides direction and easy use of the Internet, humanising the Web and making it user-friendly. The advertising reflects that.’

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here