Mum’s the word for marathon man

Marketers generally know a good deal when they see one. A free trip to New York, including a helicopter flight over Manhattan, fits the bill nicely.

But the Diary has discovered a forthcoming freebie which offers something extra – a new pair of trainers thrown in.

Trainers? Unfortunately for America On Line marketer Matthew Smith, Wranglers Footwear marketer Louisa Minney and 120 other poor souls the trainers are not for traipsing around Bloomingdales.

They are being offered for the slightly more sprightly activity of running the 30th New York marathon.

Still, Smith, sponsored by his world-leading Internet service provider and Minney are intent on getting to the Big Apple by raising heaps of cash for the children’s mobility aids charity Whizz Kidz.

Like a true marketer, Smith has lots of ideas about how to raise his &£1,500, including the immortal line: “I’ll sell my mum.”

If you’ve got similarly innovative fundraising notions and fancy a bit of a jog, get in touch with Whizz Kidz now on 0171-233 6600.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here