Hilfiger to launch adult his and her fragrance

Tommy Hilfiger is to launch a new male and female fragrance called Freedom to extend the brand’s appeal from its core teenage following to twentysomethings.

Hilfiger’s His Freedom and Her Freedom fragrances will launch globally on August 14. It is the first time Hilfiger has introduced male and female fragrances simultaneously.

In the UK they will be available nationally in Boots, independent chemists and department stores such as Debenhams and House of Fraser.

Her Freedom comes in an hourglass-shaped bottle with packaging that picks up the red of the Hilfiger semaphore flag logo, while the male version, in a rectangular shaped-bottle, uses the blue.

Both fragrances come in 50ml and 100ml sizes. The female versions cost £29 and £42, the male versions £27 and £39.

Freedom body wash, body lotion, deodorant and aftershave will be launched at the same time with more toiletries to follow next year, including aftershave balm and exfoliating body scrub.

Advertising will appear in the September issue of men and women’s glossy magazines and on posters and bus sides.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here