Why GM food is now off the Nestlé menu

Nestlé has not been “fanatical” in its promotion of genetically modified food, as Peter Melchett, executive director of Greenpeace, suggests in his recent letter (MW May 27).

Nestlé has not been “fanatical” in its promotion of genetically modified food, as Peter Melchett, executive director of Greenpeace, suggests in his recent letter (MW May 27).

Neither have we implied that the UK is the only country where concerns have been expressed.

In the presentation referred to by Mr Melchett, our chief executive officer Peter Brabeck mentioned the public debates which had taken place across Europe, referring not just to the UK but also Austria and Switzerland.

While the company believes the responsible use of biotechnology will ultimately bring significant benefits, we recognise that this cannot be achieved without the trust and confidence of all parties. That is why we have announced our intention to provide non-GM products in the UK.

Peter Blackburn

Chairman

Nestlé UK

Croydon

Surrey

Recommended

Wine makers press for brand emphasis

Marketing Week

Ernest & Julio Gallo, one of the biggest wine brands in the UK, spent less on advertising last year than Budweiser spent in a month. Yet wine has overtaken every other tipple in the take-home drinks market, according to AC Nielsen.

UB chief Horgan returns to Mars

Marketing Week

Mark Horgan, United Biscuits’ marketing director for countlines, is returning to Mars to handle marketing of the Mars Bar across Europe. Mars has confirmed that Horgan will be employed by Snack Foods Europe as a franchise manager from July, with responsibility for the Mars countline brand in Europe. Horgan left the company in 1996, where […]

BBH wins £12m Nationwide brief

Marketing Week

Nationwide Building Society has appointed Bartle Bogle Hegarty to its creative account, worth up to &£12m, after four years without an incumbent agency. The UK’s second largest building society is also seriously considering moving its media and direct marketing accounts to the BBH group through its Motive Communications media arm – which also handles the […]