Digest

The BBC is to promote the Glastonbury music festival on Radio 1, BBC2, BBC Choice and BBC Online with TV trails recording the event’s progress from cow field to concert. The trails have been created by ad agency Fallon McElligott and are designed to show the BBC’s commitment to live music. The first trails show live coverage of the event before it starts and go on air this week. They feature a cow wandering across the festival site before the organisers arrive. The scene then changes to feature preparation of the site including, among other things, the delivery of portaloos, construction of the stages and festival goers pitching their tents. The trails were devised by Fallon creative directors Andy McLeod and Richard Flintham.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here