The Diary ceaselessly strives to make the lives of marketing directors and advertising managers that little bit easier.
In a spirit of altruistic helpfulness we are publishing a guide to ad agency speak. So that when you next hear an adman issue one of the following statements, just nod knowingly: “We’ve taken a radical approach” really means “we gave this job to students”; for “we’ll certainly consider that” read “don’t make me laugh”; “that’s a good point, butÃÂ¤” really means “I’ve heard some rubbish in my time”.
“We’ve done a lot of analysis” means “the invoice is bigger than you expected”; for “this is award-winning work” read “you won’t understand this”.
Anyone with new insights into agency client speak, should give the Diary a call. The usual grubby £5 note for interesting ideas.