Saatchi secures £2m launch brief for RAC in-car tracker

M&C Saatchi has won a £2m task to create the advertising for the launch of an RAC-backed vehicle tracking device, called Trackstar.

M&C Saatchi has won a &£2m task to create the advertising for the launch of an RAC-backed vehicle tracking device, called Trackstar.

M&C, which already handles the RAC’s &£5m ad account, was awarded the business after it was plucked from CDP.

Trackstar delivers two-way wireless communication between vehicles and the RAC and emergency services.

From its launch in July, the Trackstar system will enable stolen cars to be pinpointed. It automatically notifies the police of a theft, even before owners are aware their car has been stolen.

By the autumn, optional benefits will be introduced, including an “E-call” and a “B-call” service, where motorists can contact emergency or breakdown services by pressing a button inside the car. Consumers will also be able to buy an in-car computer map which details the car’s precise location at street level.

The Trackstar system will be able to operate throughout Europe, and will be available through a range of motor franchises and vehicle security specialists.

The July launch will consist of a national and specialist press campaign which will run throughout the year.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here