TBWA loosens WCRS grip on £9.5m Debenhams

WCRS’ hold on Debenhams’ £9.5m advertising account is under threat after the retail group began talks with TBWA GGT Simons Palmer about the business.

It is thought the department store chain, which demerged from the Burton Group, is talking to TBWA about work on a new project, following the completion of a brand-building campaign by WCRS last year.

The chain says it traditionally deals with agencies on a project basis, with a review conducted each time a project comes up.

However, it appointed an outside agency for the first time when WCRS was hired last April to work on a campaign to build the brand following the demerger.

Until that time, Debenhams’ advertising had been handled in house, in line with the other retail chains in the Burton Group.

It is thought TBWA is being consulted on work for next season’s lines now the brand-building campaign, which cost £9.46m (ACNiel-sen-MEAL), is complete.

A spokeswoman says: “We work with these people on a project-by-project basis. We have worked with WCRS, as you know… They [advertising agencies] repitch as projects come up.”

It is not known if media, handled by TMD Carat, is under review.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now


Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here