Y&R loses £12m Pirelli to Testa

Pirelli has ended its six year relationship with Young & Rubicam after an acrimonious split, and handed its £12m international advertising account to the new London office of Italian agency Armando Testa.

Pirelli has ended its six year relationship with Young & Rubicam after an acrimonious split, and handed its &£12m international advertising account to the new London office of Italian agency Armando Testa.

The London Testa office was set up earlier this year by ex-Y&R Pirelli account managing director David Grey.

Y&R blames the split on creative differences. It says Pirelli disagreed with its plans for an ad featuring Brazilian footballer Ronaldo based on the epic chariot race in the film Ben Hur, and wanted to use a different star.

Y&R Europe chairman Bruno Widmer says: “We were asked to devise a commercial featuring an alternative brand spokesperson.”

But sources close to the company suggest the differences between the two were greater than just creative problems.

Pirelli advertising and PR manager Andrea Kerbaker says: “We will not enter into details about our relationship with Y&R.”

Testa will handle the account from September.

Y&R’s media planning arm, the Media Edge, and buying agency, Mediapolis, are expected to handle the account until then.

Y&R won the tyre manufacturer’s account in 1993, and created the famous “Power is nothing without control” campaign, which included the famous execution of the athlete Carl Lewis wearing red stilettos.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here