Airline stifled by lack of vision

I completely agree with Dorothy Mackenzie’s letter (MW June 17).

I completely agree with Dorothy Mackenzie’s letter (MW June 17).

Whether we like it or not, the world is going global. BA’s identity change was accurately and thoroughly accomplished, and truly reflected its position as a global airline and Britain’s resurgence as an international star.

Consumers are important, but as most marketers have realised, consumers often create the greatest hindrance to evolution because they lack vision and only react to the status quo.

What a pity that BA’s vision was stifled by the complete lack of vision of a few customers, especially those who sorely need forward vision – as they are the UK’s leaders.

Alana Buehler

(e-mail)

Recommended

Design hitch sinks Camelot cruise bingo

Marketing Week

Camelot’s plans to launch gambling games on cruise ships have collapsed after the National Lottery operator was forced to axe the scheme because of design problems. The bingo game, Hot Tracks, involved players betting on car races screened on TVs in the bars and lounges of cruise ships. A six-week test was carried out at […]

Fiat steers clear of female cliches

Marketing Week

The Fiat Punto was launched in 1994 to rave reviews in the trade press, and it won the European Car of the Year Award for 1995. A pan-European advertising campaign, highlighting the Punto’s technical features, was used to launch the car in the UK. However, despite the undisputed quality of the car, competitive price and […]