Bank of Scotland rejigs marketing

The Bank of Scotland is moving control of marketing for personal banking to England as it merges its marketing operations with subsidiary Capital Bank.

The bank, which was forced to cut business ties with American TV evangelist Pat Robertson after he described Scotland as a “dark land” and a stronghold of homosexuality, is restructuring the clearing bank and its UK subsidiaries. They will be split into three operating divisions – personal, business and corporate.

Peter Oakes, marketing director of the group’s finance house Capital Bank, will control marketing of Capital and Bank of Scotland for the personal division in Chester.

Oakes’ new title, divisional director with responsibility for customer management, is equivalent to managing director for brand and product development.

The business and corporate divisions will each have a marketer in a corresponding position.

The Bank of Scotland’s marketing was previously split between direct banking, controlled by David Elder, and branches/product development controlled by Tim Hailey.

Elder has moved to a non-marketing role as head of support services – personnel, training and IT – within the personal division. Hailey, based in Perth, is now senior director of product development reporting to Peter Oakes.

The Leith Agency in Edinburgh handles the majority of the Bank of Scotland’s account with BBH Unlimited, the strategic division of Bartle Bogle Hegarty, working on the bank’s venture selling investments, pensions and life policies.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here