Bank of Scotland rejigs marketing

The Bank of Scotland is moving control of marketing for personal banking to England as it merges its marketing operations with subsidiary Capital Bank.

The bank, which was forced to cut business ties with American TV evangelist Pat Robertson after he described Scotland as a “dark land” and a stronghold of homosexuality, is restructuring the clearing bank and its UK subsidiaries. They will be split into three operating divisions – personal, business and corporate.

Peter Oakes, marketing director of the group’s finance house Capital Bank, will control marketing of Capital and Bank of Scotland for the personal division in Chester.

Oakes’ new title, divisional director with responsibility for customer management, is equivalent to managing director for brand and product development.

The business and corporate divisions will each have a marketer in a corresponding position.

The Bank of Scotland’s marketing was previously split between direct banking, controlled by David Elder, and branches/product development controlled by Tim Hailey.

Elder has moved to a non-marketing role as head of support services – personnel, training and IT – within the personal division. Hailey, based in Perth, is now senior director of product development reporting to Peter Oakes.

The Leith Agency in Edinburgh handles the majority of the Bank of Scotland’s account with BBH Unlimited, the strategic division of Bartle Bogle Hegarty, working on the bank’s venture selling investments, pensions and life policies.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here