Corrie Street stars to push Little Chef

Granada is using ex-Coronation Street actors to publicise the Little Chef roadside restaurant chain.

The campaign, which breaks in August, will use characters Percy Sugden, Terry Duckworth, Maureen Elliot and Alec Gilroy and plays on the Corrie stars’ different personality traits.

One commercial features penny-pinching Percy Sugden putting a penny change into his purse after paying for his &£5.99 meal.

In another, flirtatious Maureen Elliot, played by Sherrie Hewson and famous for the burst waterbed scene, is featured flirting with the waiter. She also announces the endline for all the ads: “Little Chef, it’s right up your street,” accompanied by Street-style trombone music.

The four ads have been created through TBA Marketing. Media buying is being handled by Carat Manchester.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here