Design hitch sinks Camelot cruise bingo

Camelot’s plans to launch gambling games on cruise ships have collapsed after the National Lottery operator was forced to axe the scheme because of design problems.

The bingo game, Hot Tracks, involved players betting on car races screened on TVs in the bars and lounges of cruise ships. A six-week test was carried out at the end of last year, and a further test was due to begin this spring.

But a Camelot spokesman says the second pilot has been suspended, and could not say when it would be reinstated, claiming it was “several months away”. He originally blamed the problems on a technical glitch which hardware supplier Dreamport, a subsidiary of Gtech, was trying to resolve.

But Gtech says this is incorrect, and the Camelot spokesman has since changed his story. He now claims: “The hardware works. We are still developing something in the area of how it looks, and how it fits in with a luxury cruise liner.”

It was the first game developed by subsidiary Camelot International Services. The division is run by Camelot finance director Peter Murphy.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here