Digest

SAS, the Scandinavian airline, has shortlisted Young & Rubicam, Leo Burnett, McCann-Erickson and DDB for its £20m ad account.

SAS, the Scandinavian airline, has shortlisted Young & Rubicam, Leo Burnett, McCann-Erickson and DDB for its £20m ad account.

Cogent has won the General Motors Europe account for its OK used-car brand on the continent. The agency handles Vauxhall’s Network Q account in the UK.

Madison Advertising, based in Aberdeen, has won an advertising and PR contract from the former Austrian royal family, the Hapsburgs.

The AutoTrader group of titles is believed to have seen pitches from four agencies, including incumbent Orpheus.

The University of North London is launching a poster, press, radio and TV campaign next month, following the appointment of bds beechwood to the £1m account in May.

Robson Brown, the Newcastle-based advertising agency, has been appointed by furniture retailer Whitfield & Lindsay to develop a new campaign and corporate identity.

Pedigree Petfoods-owned catfood brand Whiskas has launched a new advertising campaign through M&C Saatchi with a television ad filmed by a cat as he roams his house and garden looking for meat to eat.

Swordfish, the Knightsbridge-based ad agency, has been appointed to the above- and below-the-line advertising campaign for the launch of Equator, the online business travel Website at www.equator-net.co.uk.

Dentsu, the Japanese advertising giant, has entered an alliance with 154 s.a., a French advertising agency.

J Walter Thompson USA has won the $40m (£24.2m) account for the Unilever-owned Helene Curtis Salon Selectives haircare line without a pitch. It was previously held by DDB Worldwide.

Microsoft has consolidated its $230m (£140m) US ad account into McCann-Erickson Worldwide, pulling $100m of business from Wieden & Kennedy.

Banks Hoggins O’Shea FCB is launching a new ad campaign to promote the latest Virgin Interactive computer game, Street Fighter Alpha 3.

The Institute of Practitioners in Advertising is sponsoring a debate at the House of Commons entitled: ‘Advertising should not be aimed at childrenä’

…the Incorporated Society of British Advertisers’ TV Action Group has appointed Laurence Haselhurst, international media manager of Pedigree Masterfoods, as chairman. His appointment follows the departure of Stef Clarke, who has stepped down after leaving Halifax.

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