Open, the BSkyB-backed interactive television service, has taken a stake in the newly merged interactive marketing and merchandising agency Edison Interactive Group (EIG). It is part of a deal which will see the group develop a sports merchandising service on the Open platform. EIG, which has already signed partnership deals for its sports merchandising site Kitbag.com (www.kitbag.com) with MSN, Capital Radio, FHM, Virgin.net and BT LineOne, has also signed a deal to feature its merchandising service on Talk Radio’s sports-focused online radio station Talk Sport.

Silicon.com (www.silicon.com), the IT-themed Web broadcaster, has registered site traffic of 2.3 million page impressions a month, according to its latest ABC//electronic audit. The viewing figure is up by 275 per cent over the six months period compared with the previous audit conducted in November. Membership of the site now stands at 268,000…

…Wedding Guide UK (www.weddingguide.co.uk) attracted 1.2 million page impressions and just under 45,000 users during the month of March, according to its first audit by ABC//electronic. The site, launched in 1996, provides British bride- and grooms-to-be with information and listings on wedding-related products and services.

NETTEC, the new media and e-commerce consultancy, has struck a cross-promotional deal with Internet hosting company UUNET. Under terms of the deal, NETTEC will be able to offer its clients hosting and access to UUNET’s infrastructure, and will see its own consultancy and e-commerce solutions promoted to UUNET customers under the company’s “Partner Programme” scheme. NETTEC’s existing client list includes household names such as Dyson, Kingfisher Group and Seagram.

20th Century Fox (www.fox. co.uk) has launched a UK-focused minisite (www.entrapment.co.uk) to promote the UK release of the film “Entrapment” on July 2, starring Sean Connery and Catherine Zeta Jones.

BOL (Bertelsmann Online) has closed a deal with US-based company Be Free to act as the exclusive provider of an affiliate partnership programme, which will extend the reach of its online bookselling and merchandising service. Be Free will handle the operation of the partnership programme for all markets in which BOL (www.bol.com) operates. The move mimics the affiliate partnership deal which rival Amazon.com already operates. According to Be Free president Gordon Hoffstein, up to 35 per cent of online sales come from affiliate sales channels.

Virgin Atlantic Airways (www.virgin-atlantic.com) has formally launched a Website offering full electronic booking facilities and full product and destination information.

Bates Interactive has launched an online banner ad promotion for satellite TV business channel CNBC. It is targeting potential European viewers through a campaign which is being exclusively carried on five Yahoo! European services.

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