Labour slated over tobacco ad ban

Opponents of the Government’s proposed ban on tobacco advertising have slated draft regulations as premature, draconian and confusing.

The bans on poster and press advertising have been brought forward from July 2001 and July 30, 2002 respectively as stipulated by the European directive, to December 10 this year.

Tobacco Manufacturers’ Association director of trade and industry affairs Chris Ogden says: “It is not clear in the case of magazines if it will be the cover date that counts, the date the magazine went to press, or the date it arrives on the newstands.”

Poster contractors are concerned they could face a criminal conviction if they fail to take tobacco ads down before the deadline.

There is also confusion as to whether the ban will extend to all forms of direct marketing. A Department of Health spokeswoman says: “Direct marketing will be subject to a total ban.”

But on the day the regulations were published, Margaret Beckett, the leader of the House of Commons, said in the Commons: “My understanding is that there is not necessarily a prohibition on direct mail, but there is a strong attempt to try to hinder tobacco companies in using direct mail specifically to target vulnerable youngsters.”

Consultation is to take place on the proposed regulations which the government intends to introduce to the statute books in August.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here