News at Eight is the solution

I was interested to read about the News at Ten saga as featured in “No news is not always good news” (MW June 10).

Not being a specialist in media, merely a sometime consumer of the end product, I cannot but comment that perhaps the obvious conclusion about the News at Ten move has not been put forward.

While I, along with many other viewers, was often annoyed at the 40-minute interruption to a film caused by the news, I also can not afford the lack of sleep necessary to watch it at its new time slot, a factor that may well affect other viewers. I am therefore one of the viewers the article speaks of who are lost to the new schedule.

I take it that the concept of running the two prime news programmes at the same time as each other would be considered as madness by the planning gurus at ITV, and my obvious (perhaps too obvious?) conclusion is therefore to place the before BBC’s Nine o’clock News.

If it was to run at 8pm, it would avoid a clash with Channel 4 and beat the BBC to the punch on major stories, too.

Too obvious? I thought so.

Tim Lofts

Business development director

Motivforce Group


Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here