Sega seeks marketer to head Dreamcast launch in Europe

Sega Europe is hunting for a marketing manager to launch its much trumpeted Dreamcast games console across Europe.

The computer games giant, which is offering the right person a £50,000 pay package, is looking for marketers with an Internet, games or consumer marketing background.

The task will be to develop e-commerce sales and co-ordination across Europe. The company says it needs someone who has performed a similar role for an Internet service provider and adds that, “an interest in gaming is advantageous”.

It is understood the marketing manager will report to Giles Thomas, Sega’s UK marketing director.

The decision to create the new role coincides with Sega’s search for an online ad sales manager, online promotions manager and e-commerce sales manager.

Sega launches the Dreamcast console in September, priced £199. It will be supported by a £50m European marketing campaign, with advertising through WCRS. Media buying is to be split between Initiative Media and Carat.

Last week, Sega signed sponsorship deals with Italian football club Sampdoria and French football club Saint-Etienne (MW June 17). The deals follow its £12m agreement to sponsor Arsenal FC.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here