The low-inflation economy means marketers can no longer sit back and hike prices in the confident expectation that consumers will carry on buying their products. The price freeze means brands must either add value or face the axe. Stephanie Be
“The appointment of Mady Keup as the head of the London Convention Bur-eau is the most exciting thing to have happened on the conference scene in London for years,” says Gill Price, of the Queen Elizabeth II Conference Centre in Westminster. “
While the majority of four-wheel drive owners may only use their vehicle to drop the kids off at school, the image of a car which provides an escape to the great outdoors is a popular one pedalled by car manufacturers, especially industry stalwarts such as Land Rover. But all is not well in the BMW-owned […]
The anti-smokers can’t have it both ways. They demand more warnings be put on tobacco products, “ASH and BMA call for impotence warnings” (MW June 3), yet they support the EU-wide ban on advertising which will prevent consumers being able to receive legitimate product information. It is reprehensible to believe in free speech only when […]
I was interested to read about the News at Ten saga as featured in “No news is not always good news” (MW June 10). Not being a specialist in media, merely a sometime consumer of the end product, I cannot but comment that perhaps the obvious conclusion about the News at Ten move has not […]
The Fiat Punto was launched in 1994 to rave reviews in the trade press, and it won the European Car of the Year Award for 1995. A pan-European advertising campaign, highlighting the Punto’s technical features, was used to launch the car in the UK. However, despite the undisputed quality of the car, competitive price and […]
Reading Dorothy Mackenzie’s letter (MW June 17) regarding BA reversing its brand identity, I think she missed the point. BA did not change its tail-fin identity because those who “dared to be innovative” were undermined. They decided to change it because their customers didn’t like it. I’m sure the design agency which sold BA the […]
Paid-for Internet access subscriptions are likely to collapse from 2.3 million at the end of 1998 to 1.5 million by the year 2003. A report from Fletcher Research (www.fletch. co.uk) says this is despite a doubling in the number of home-based Internet users in the UK over the same period. The report, Freeing the Future, […]
Comment
I completely agree with Dorothy Mackenzie’s letter (MW June 17).
Has a die-hard Star Wars fan been boring you with Star Wars trivia for months awaiting the July 16 UK release of Phantom Menace? If so, let the Diary suggest some sure-fire ways of winding them up. For instance, get crucial terminology wrong. Confuse Wookies with “Winkies” and call Yoda “Yodel”. Get the names of […]
Granada is using ex-Coronation Street actors to publicise the Little Chef roadside restaurant chain. The campaign, which breaks in August, will use characters Percy Sugden, Terry Duckworth, Maureen Elliot and Alec Gilroy and plays on the Corrie stars’ different personality traits. One commercial features penny-pinching Percy Sugden putting a penny change into his purse after […]
Saatchi & Saatchi is to lose the £10m Müller creative advertising account it has held for more than five years, after the market-leading brand decided to review its advertising strategy.
Partners BDDH has won the £4m creative account for dairy producer Eden Vale, part of Northern Foods.
Those UK companies which want to avoid slipping up when planning pan-European point-of-purchase campaigns should look out for the European Hot Banana. This latest piece of consumer research, carried out by the French government’s statistics department last August, divides up Europe by affluence, ignoring political borders and demonstrating that brands should market themselves city by […]