Sean Riley, the UK marketing director of microprocessor giant Intel, has returned to his native US. Riley, who was with Intel’s Swindon-based subsidiary for a two-year secondment, has taken up the post of business unit manager at Intel in Oregon. He is succeeded by Henrick Hansen and Andrew Greenhalgh, who take on the role of […]
Companies aim to motivate their staff for reasons that are as varied as the incentive choices available. Whether it is to increase sales, boost productivity, reduce absenteeism, cut costs or encourage them to think more creatively about their role within the business, most companies face the problem of how to get more from their employees. […]
Ogilvy & Mather has plucked the Northwest Airlines £20m international account from incumbent Foote Cone & Belding in the US.
Spain is still the favourite holiday destination for UK consumers, but France – helped by the Channel Tunnel effect – is growing in popularity and could soon overtake its neighbour. Figures from market research company BMRB collected over the past 25 years show that the number of Britons holidaying in Spain has almost doubled since […]
You are aged between 18 and 35. You work in marketing. You have to choose between your job and lounging on Bondai Beach. No contest? Seventy-one per cent of young professionals in marketing and sales flee the UK for a career break – more than any other profession. According to holiday company Austravel, 60 per […]
The manufacturer of HP Baked Beans, the UK’s second best-selling baked bean brand, is launching an organic version. Market-leader Heinz is tipped to follow suit. Heinz has already entered the organic market in the US with a baby food range, and a company spokesman refuses to rule out the possibility of Heinz organic products being […]
You are aged between 18 and 35. You work in marketing. You have to choose between your job and lounging on Bondai Beach. No contest? Seventy-one per cent of young professionals in marketing and sales flee the UK for a career break – more than any other profession. According to holiday company Austravel, 60 per […]
Marketing directors are in conflict with their IT directors over who controls Internet strategy within their businesses, according to a survey published this week. A total of 45 per cent of all IT directors have control of Internet strategy, but 29 per cent of marketing directors believe they should have control of the Internet, according […]
BTCellnet is launching a new national press advertising campaign on July 1 to promote its roaming facility, which allows customers to use their mobile phones abroad. BTCellnet customers can now call from 99 different countries – which the company claims is a wider range than that offered by any other mobile phone company in the […]
Kingfisher chief executive Sir Geoffrey Mulcahy attempted to shrug off the disappointment of losing Asda to American giant Wal-Mart last week with the opening of a B&Q store in Shanghai. The opening, which is the latest in a line of extensions of the B&Q brand abroad, is part of Mulcahy’s plans to make his company […]
The Rugby Football Union (RFU), the English sport’s governing body, has appointed Lowe Howard-Spink to promote the game in advance of the Rugby World Cup which takes place in the UK in October. The agency, as well as advertising the game in general, will promote four England warm-up matches against Canada, the US, and two […]
Opponents of the Government’s proposed ban on tobacco advertising have slated draft regulations as premature, draconian and confusing. The bans on poster and press advertising have been brought forward from July 2001 and July 30, 2002 respectively as stipulated by the European directive, to December 10 this year. Tobacco Manufacturers’ Association director of trade and […]
Industry figures for 1997/98 show turnover for the top 25 field marketing companies was &£174m – representing a 25 per cent growth on the previous year. Similar growth is expected this year. The future is bright for field marketing. What is elusive, is establishing the characteristics and direction of that bright future. Those who are […]
Short-term deals and dramatic changes in company ownership are being blamed for an estimated £20m drop in revenue in the outdoor market this year. According to industry players, revenue for the first six months of the year is down by about 15 to 20 per cent. One contractor, Maiden, issued its second profits warning of […]
We asked three event organisers to respond to a corporate hospitality brief provided by a business publisher. The details were vague: The business publisher has a budget of between £20,000 and £30,000 to entertain 20 to 30 people (without spouses). The guests will be a combination of current and potential advertisers, and the object of […]