BMP scoops Glenfiddich £2.5m brief

BMP DDB has won the £2.5m UK advertising account for Glenfiddich, the world’s biggest-selling single malt whisky brand.

BMP DDB has won the &£2.5m UK advertising account for Glenfiddich, the world’s biggest-selling single malt whisky brand.

The agency pitched against Publicis, Saatchi & Saatchi and Partners BDDH for the business. Incumbent McCann-Erickson did not repitch.

It is understood the appointment, which was solely for the UK account, may open the way for BMP to work on Glenfiddich’s advertising overseas. McCann handles the worldwide account.

It is also thought that BMP will work with an enlarged media spend as brand-owner William Grant & Sons seeks to hold onto Glenfiddich’s position as the UK and world’s top single malt whisky brand.

ACNielsen-MEAL recorded an advertising spend of &£1m last year. However, this is expected to increase, with the vast bulk of it being spent on press work.

The pitch, which followed a search through Agency Assessments, was overseen by Heather Graham, managing director of WM Grant, who joined from Campbell Distillers in September.

Media buying, which is handled by Universal McCann, was not affected by the review.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here