Digest

Hungary is the next location for Foster’s ‘He who thinks Australian, drinks Australian’ TV ad campaign which has featured a Brazilian transvestite, an ungallant Frenchman, and an Italian tailor at a Mafia wedding. The new ad by M&C Saatchi, which continues the ‘No Worries’ theme, shows two Hungarian men discussing a couple canoodling in the background. One man points out to the other that it is his wife kissing the man from the local garage. The man replies ‘No, that’s the bloke from the butcher’s’. The 20-second commercial, which is part of a &£25m spend on Foster’s by Scottish Courage this year, breaks on national and satellite stations next month. Media is being handled by MediaVest.

Latest from Marketing Week

Marketoonist on whack-an-idea

Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here