Guardian extends online network to key UK sites

The Guardian has confirmed a wave of distribution deals for its online content with key UK sites including Yahoo! UK and Ireland.

The move will see an extension in editorial content carried on Yahoo! (www.yahoo.co.uk) from the Guardian Unlimited network of sites, as well as all advertising from its Jobs Unlimited classified recruitment site.

According to Geoff Inns, Guardian Unlimited business development manager, the Yahoo! deal is the first time Jobs Unlimited has distributed its advertising via another site.

The online publisher has also concluded deals which will see Guardian-branded content featured on several other sites including Microsoft-owned portal MSN, W H Smith, UK Max, online content syndicator TDL Infospace, and US Web destinations Snap and MeMail.

All “partner” sites will carry material from the group’s News Unlimited site, with editorial from its sports, film and work sites also promoted in part, according to the particular deal.

The Guardian expects to pursue an even more aggressive policy of securing distribution of its Web-based content with high-traffic sites in the UK and abroad, says Inns.

“These mutually beneficial partnerships with major Internet organisations are a great way of raising the profile and extending awareness of the Guardian Unlimited network.”

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