High price of a grand day out

I am writing in response to your recent Special Report on corporate hospitality, entitled “Brief Encounter” (MW June 24), in which three event organisers responded to a set brief.

My first observation is that I’m obviously in the wrong business. A quick rundown of all three schedules shows you don’t get much for your &£30,000 these days.

Surely, instead of hiring one of these corporate hospitality specialists, anyone with an ounce of imagination could come up with a more exciting day out for their business partners and clients, at a fraction of the cost.

Maybe I’m just tight-fisted – or somewhat out of touch – but does it really cost up to &£1,000 per person to show your appreciation of clients’ business and “network with potential ones”? Are companies really that demanding?

When you consider that most people don’t spend much more than that on their two-week summer holiday, it just shows that there are easy ways to make money, after all.

Alan Cox

Marketing consultant

Horsham

Sussex

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here