Littlewoods has confirmed &£120m plans to roll out new-look stores throughout the 115-store chain, as exclusively revealed in Marketing Week in April.
The pools-to-retail group, which revealed an eight per cent increase in annual profits to &£118m, announced it will introduce the new format to 25 more stores this year at a cost of &£31m .
It follows trials of various formats in 12 outlets by the company after a consultancy project with design agency Rodney Fitch & Co.
The concept, which integrates Littlewoods’ catalogue, home-shopping, and standard retail offers in one store, will allow customers to order from any one of Littlewoods’ catalogues in store. It will be rolled out throughout the chain in the next two to three years.
The format, which features a catalogue café concept and Littlewoods Shop! digital home-shopping channel, may also see the introduction of online catalogue shopping into catalogue cafés in the future.
Littlewoods has also announced the shortlist for its direct marketing creative advertising account, worth between &£5m and &£10m, following the merger of its retail businesses. It has named JWT Manchester, Barrington Johnson Lorains, Different, and RSCR London.