New PHD in £15m drive to encourage saving

The Association of British Insurers (ABI) is understood to have appointed New PHD to handle media for a &£15m campaign to encourage people to save.

New PHD pitched against Zenith Media, MediaVest and BBJ Media Services for the account, which brings together banks and insurance companies in a project to pers-uade people to safeguard their financial future.

New PHD refused to comment, while the ABI was unavailable.

The Savings and Long-Term Risk Project will ask people to save regularly, take out life insurance and join pension schemes.

It will support Government plans to downgrade state pension provision by encouraging personal pensions, as well as seek to rebuild the image of the pensions industry after it was damaged by the mis-selling scandal.

The campaign, which will target middle and lower income groups, is expected to launch next year, when regional tests will precede a national roll-out. It is understood that a creative agency has already been chosen.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here