Top Optical Express man in sudden exit

Optical Express’ marketing chief is leaving the company on the eve of a new advertising campaign.

Paul Mason, head of marketing and communications at the Glasgow-based high-street opticians chain, is leaving at the end of the week to resume his former career in the call centre sector as managing director of Glasgow-based Bellcom.

Optical Express chief executive and managing director David Moulsdale will be responsible for marketing until a successor is appointed.

The company recently moved its £2m media buying account to Media Vision in Edinburgh, out of CIA Medianetwork Scotland. Coltas remains the creative agency of record.

Mason says a new ad campaign breaking this week in the regional and local press will relaunch the brand in England, where 62 of the company’s 92 stores are located.

Optical Express came under fire in the Scottish press recently over its debt payment record.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here