Don ends legal proceedings against Shell UK

The six-year legal battle between oil giant Shell UK and sales promotion company Don Marketing has finally been settled.

John Donovan, owner of Don Marketing, yesterday dropped his High Court action against the company over allegations that Shell stole his ideas for the Shell Small Card, a multibrand loyalty card.

Donovan first sued Shell in 1993 over allegations that the oil company and forecourt retailer stole his ideas for a number of sales promotions. Three of the claims were settled out of court.

The final claims were laid to rest this week. The two parties issued a joint statement yesterday, saying: “John Donovan has abandoned his claim against Shell in relation to Shell’s Smart loyalty scheme. He has acknowledged that these claims are without foundation and should not have been brought.

“Mr Donovan has also withdrawn all allegations of impropriety made against Shell or against its employees in connection with these proceedings and has agreed not to repeat them in any manner whatsoever.

“For its part, Shell acknowledges that Mr Donovan’s proceedings were brought in good faith and also withdraws all allegations of impropriety made during the proceedings.”

Neither party would make any further comment.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here