Ex-OK! editor in travel launch with EMAP Elan

EMAP Elan and former editor of OK! magazine Sharon Ring are launching a travel business brand called Escape Routes, which will include a magazine, Website and holiday booking service.

The new product, which launches in September, is aimed at women, and will feature destination guides, travel advice, beauty and fashion. It will be edited by Ring, who left OK! magazine last year.

Readers will be able to book their holidays by phone or on the Website, which will be created in partnership with EMAP online.

EMAP is planning to turn Escape Routes into a perfect-bound monthly from April next year, and is aiming for a settledown circulation of between 50,000 and 70,000. It will launch two pilot issues in September and January to capitalise on the peak holiday season.

Escape Routes publisher Jo McCarthy says: “There has been a shift in attitude towards travel and leisure. Never before has travel been so affordable.”

The new brand is one of the most adventurous forays yet by a magazine company into e-commerce. Hearst Corporation, which owns Cosmopolitan, is also gearing up for greater online activity. It launched a similar venture in the US – brandwise.com – earlier this year.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now


Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here