NatMags to axe mothers’ magazine ‘M’

The National Magazine Company is axing its magazine for mothers with pre-teenage children, M, only a year after it was launched.

The title was introduced as a quarterly in May last year with a print run of 150,000. It later went bi-monthly.

NatMags managing director Terry Mansfield says: “Unfortunately the parenting magazine market has not developed at the rate we had hoped.” He adds that M staff will be given jobs within the company, where possible.

The magazine, which was aimed at 25- to 45-year-old ABC1 mothers, was designed to be a hybrid of traditional parenting titles and lifestyle publications.

Editorial subjects included fashion, homes, food and shopping, as well as more serious articles on issues such as adoption and therapy.

A NatMags spokeswoman says the magazine may relaunch in an evolved form next year but will give no further details.

NatMags is merging its parenting division into the Good Housekeeping operation.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here