Cut-price Internet service provider ClaraNet is planning an autumn assault on the home access market, with the launch of a bundle of Freetime-branded access services.
The ISP, which already offers a free Net access service with telephony charges which undercut the standard BT local access rate, will target its lead Freetime 35 offer at medium to heavy Net users. The deal offers 35 hours a month of free Net access time on a freecall tariff for a flat fee of &£14.99. Other pricing bundles will target light users and niche groups.
Nick Wells, marketing manager of ClaraNet, says: “ClaraNet has pioneered Internet access at less than the BT local call rate and Freetime offers further added-value to our subscribers.”
The company has appointed agency CCHM to handle creative work and brand positioning in the run-up to the launch.
The announcement of the free-call, flat-rate subscription package comes as other major online service providers, including AOL, have hinted at the roll-out of similar pricing packages, based on a fixed monthly charge covering both telephony and Internet costs.