I and most design confrÃ¨res empathise with Dorothy Mackenzie about BA’s identity switch (MW June 17).
As for me, the “ethnic” identities were indeed about reflecting a new, lively, open Britain with all the advantages that promises.
However, to be frank, a crushing majority of our business partners from the UK, France and Italy felt genuinely put out by the adoption of the “ethnic” programme. They felt destabilised, as if a trusted value had been put into question.
And one can understand these people, not least the foreign customers, who perceive in the union flag livery a reassuringly unchanging symbol of British quality.
Undeterred by this, however, a “South Africa” 747 still flies its daily route over the bookcase-to- rubber-plant haul of my living room.
International account director