Digest

A trio of Polo product innovations by Nestlé is being supported by a new £1.

A trio of Polo product innovations by Nestlé is being supported by a new £1.5m poster campaign. Created by JWT, executions for each of the new Polo variants – Butter Ups, Citrus Sharp and Super OJs – emphasise the flavours of the sweets. Three other posters focus on a Polo promotion for a larger pack size, playing on the number of additional holes made available. One shows a putting green, another a bath and the third a whale, all with three holes instead of one, and the strapline: ‘The Polo 15 per cent free with extra holes.’

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