EURO revamps Sales Machine as global arm

EURO RSCG Worldwide has relaunched its below-the-line operations under the global brand of The Sales Machine.

EURO chairman and chief executive Bob Schmetterer announced the global launch of the network, following a test of the concept in France and the Benelux countries over the past three years. It will be headed by Daniel Morel, chief executive of EURO RSCG Worldwide Marketing Services, who will be based in the US.

It hopes to compete with Young & Rubicam’s Wundermann Cato Johnson, WPP’s Ogilvy One, and InterPublic Group’s McCann Communications, all of which claim to offer “truly” integrated marketing services. At launch, The Sales Machine is the world’s fifth largest marketing services network.

The Sales Machine’s European chief executive Iain Ferguson, who will retain his role as chairman of KLP EURO RSCG, EURO’s UK sales promotion network, says: “International clients which come to any of our agencies may now be passed on and dealt with by The Sales Machine.”

The KLP name will be retained in the UK, but in the rest of the world EURO’s sales promotion services, which include 76 separate agencies in about 40 countries, will be promoted under The Sales Machine brand.

Ferguson says: “KLP is a strong brand in the UK. We will work alongside the network and our international clients may well be introduced to The Sales Machine. Everybody will talk to everybody else.”

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