Budweiser in £1m sponsorship of Sky’s Saturday movie premieres

Budweiser is sponsoring the Saturday night movie slots on BSkyB’s Sky Premier and Sky Cinema film channels in a two-tiered deal planned by BMP OMD and brokered by Optimum View.

The deal, thought to be worth about &£1m, starts on July 24 and will last until the end of the year. It is the first time the Saturday Premiere has had a sole sponsor.

Films appearing during the sponsorship include Titanic, Good Will Hunting, Armageddon, There’s Something About Mary and Lock, Stock & Two Smoking Barrels.

The deal also includes a new strand of programmes called Budweiser American Classics, which will be broadcast on Tuesday nights. The strand will feature movie double bills starring American actors such as Robert de Niro, John Wayne, Steve McQueen and Charles Bronson. The Budweiser American Classic launches with a James Dean double bill of East of Eden and Rebel Without a Cause.

Sky Sales commercial director Mark Wood says: “We have been seeking the right partner for some time and believe Budweiser is the perfect match.”

Listings in the Sky TV Guide will feature the Budweiser American Classics banner.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here