CIA retains £15m Kuoni media after review stalls

CIA Medianetwork is understood to have retained the media planning and buying account for long-haul tour operator Kuoni, which is expected to increase its spend to about £15m next year.

The Swiss company called the review in February but the process stalled when merger talks it began with First Choice Holidays collapsed earlier this month.

CIA Medianetwork has handled the Kuoni account for 12 years and was under pressure to retain it after the loss of two major accounts last year – BT and Lloyds TSB.

The agency is believed to have pitched against Zenith Media,

MediaCom and two other agencies in a process handled by Hugh Clayson, director of Kuoni’s independent business units.

The creative advertising account held by Mitchell Patterson Grime Mitchell was unaffected by the review.

The media review was sparked by Kuoni’s December acquisition of Voyages Jules Verne, a UK group of direct tour sellers which will give the company access to the European tour operating market.

Kuoni’s media spend is mostly concentrated on press with some radio and poster advertising, although TV may be a possibility.

CIA has also won the media account for Fossil Watches.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here