Sports agency hunts sponsor for athletics event in Dome

The Millennium Dome is to host an International athletics event organised by Nova, the sports agency run by Olympic medalist Brendan Foster.

The agency is seeking a &£500,000 sponsor to back the meeting.

It will be an invitation event and is scheduled to be screened live on BBC TV on March 11 next year.

Organisers hope to attract world-class athletes, such as Moroccan middle-distance runner Noureddine Morceli and new Algerian mile world record holder Hicham El Guerrouj.

There will be a series of men’s and women’s millennium mile races on a specially constructed track, which will run around the inside of the Dome. There will also be a number of indoor field events, such as high jump and pole vault.

Nova is the sports agency set up in 1988 by Olympic 5,000m bronze medal winner Foster.

Nova client services director David Hart says: “This will be a unique event to celebrate the millennium. It will be athletics’ way of marking the year. We will have a top-class field to reflect the stature of the occasion.”

Last October, the BBC signed an exclusive UK five-year contract with the sport’s governing body, UK Athletics, worth &£17.5m.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here