Somerfield axes development boss

Somerfield group development director Jonathan Smith has been ousted as part of the supermarket chain’s continuing management shake-up.

Smith, who was the man behind the launch of Sainsbury’s Reward Card loyalty scheme before joining Somerfield in 1997, is to leave the chain this week. It is understood he has no other job to go to.

His departure is the latest in a series of high-profile departures which have included Somerfield’s two most senior marketers, group marketing director Phil Smith and brands communications director Alan Shepherd (MW July 22).

Their roles have been axed as part of a shake-up which includes the alignment of the marketing teams with four new operating divisions. The moves are partly an attempt to rescue sales at Somerfield’s struggling Kwik Save chain, which it bought last year.

Plans to rebrand the entire 800-store Kwik Save chain as Somerfield have also been scrapped.

Of the four divisions, convenience stores and Kwik Save stores have still to appoint marketing directors. Richard Smith, former south-west operations director, has been given the role at the Somerfield stores division, while customer relationship marketing director Lisa Riley will be marketing director for 24-7, Somerfield’s home shopping operation.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here