Month: July 1999

Old-fashioned visual approach

Marketing Week

I’d like to challenge Theo Chalmers at CJP to justify his use of three visuals of a naked woman to promote his services (MW July 15). I know this sort of “stick a naked bird in the ad and everyone will notice it” approach to advertising was common in the Seventies, but what place does […]

Mitsubishi in pan-European push

Marketing Week

Mitsubishi Electric is launching a pan-European TV, press, poster and direct mail advertising campaign for its range of mobile phones, Trium, as part of the brand’s &£30m European launch. The TV campaign, created by London agency B’lowfish, was directed by Alek Keshishian, whose credits include In Bed with Madonna and the Max Factor ‘Gold’ ad […]

Disney appoints new media chiefs

Marketing Week

Walt Disney has appointed two executives to strengthen its online business, which is likely to include a new Disney-branded online TV network and sales of films, merchandise and travel services over the Web. Andrew Barron, a former McKinsey consultant specialising in telecoms strategy, becomes executive vice-president of new media and business development for Walt Disney […]

Banks face threat to cutback plans

Marketing Week

High street banks could be forced to invest heavily in refurbishing some of their 10,000 branches to meet new disability discrimination standards. They could also be prevented from shutting down more than 1,000 of the 4,000 branches earmarked for closure in the next five years, as a result of a new Government body set up […]

Orange launches IT facility cafés

Marketing Week

Mobile phone operator Orange is aiming to become a lifestyle-led, one stop communication brand with the launch of a café, Internet, design and video conferencing outlet called Studio. The flagship Studio opens in New Street, Birmingham, in September and will be replicated across the UK. Studio will not sell mobile phones and, although branded Orange, […]

UK finance houses to set up online supermarkets

Marketing Week

Top UK personal finance companies are vying to be first in the race to launch an online supermarket, selling a range of financial products. Goldfish, Egg, Fidelity Investment services and US Internet broker Charles Schwab are planning to launch their own supermarkets, which will offer competitors’ products alongside their own through a branded distribution operation. […]

Interactive TV ad service to roll out across the UK

Marketing Week

An interactive TV advertising service is to be rolled out on digital cable TV from early next year, following protracted testing through Cable &Wireless’ majority-owned subsidiary Two Way TV. It is unclear whether this week’s merger of NTL and C&W will speed up introduction of the scheme. The service aims to offer viewers the means […]

Moody elite need to get a creative grip

Marketing Week

I applaud Iain Murray’s advice to the industry’s creative leaders to keep their mouths shut in the wider world for fear of muddling everyone else (“Confused world of creativity,” MW July 15). But his analysis of their state of mind is flawed. There are two basic reasons for the self-absorbed neurosis of the creative elite. […]

Companies must keep portal sites in perspective

Marketing Week

More and more European companies are forming partnerships with portal sites – online destinations combining search and content tools – to drive traffic to and transactions on their own e-commerce sites. Research shows that two-thirds of Europe-based e-commerce executives see such deals as a major part of their online business development. Does this mean that […]

Granada chief takes seat on board of Liverpool FC

Marketing Week

Granada Media Group commercial director Stacey Cartwright will take up the company’s seat on the board of Liverpool Football Club. Granada bought a 9.9 per cent stake in the club for £22m earlier this month, and secured merchandising, TV and publishing rights, as well as a non-executive seat on the board. The board expands from […]

Amoy to launch noodle restaurant

Marketing Week

HP Foods-owned Amoy, which makes Chinese noodles and sauces, is moving into retail for the first time with plans to open a restaurant in London’s The Strand. The Amoy Noodle Restaurant, due to open in August, is the latest in a line of new eating places run by food manufacturers. These companies are keen to […]

Cruel fate of the loveable pashmina

Marketing Week

Try as I may, I am seldom able to help the Daily Mail in its restless search for the answers to questions such as “Why are men so bad at growing old?”, “How do you rate in the great two Jags class quiz?”, “So who says it’s fun to be 50?”, and “Could Julie Birchall […]