Trebor slims down for leaner branding
Marketing WeekTrebor Bassett has chosen an umbrella branding strategy and slimmed down its confectionery range to boost its modest sales.
Trebor Bassett has chosen an umbrella branding strategy and slimmed down its confectionery range to boost its modest sales.
Why is it that advertising agencies seem unable to take bad news with grace?
Shell UK has replaced David Robey, its head of retail who left last month to emigrate to Australia, with an internal candidate. Ian Sutcliffe, general manager of Shell operations in the eastern Caribbean, takes up the post this week. He will be responsible for developing the Shell Select petrol station forecourt brand and Select standalone […]
Toyota GB has promoted marketing director Mike Moran and his second in command Paul Philpott, following the departure of sales director Andy Goss, to run Porsche’s UK operation. Goss leaves Toyota after seven years to become managing director of Porsche Cars Great Britain. Moran becomes commercial director, a new post in which he will take […]
Your editorial and feature article about Wal-Mart’s UK invasion highlighted the possible effects on supermarkets here (MW August 19). This emphasis on the grocery supermarkets is because the retail grocery business in this country has a high-profile image compared with other major retailers. However, Wal-Mart statistics clearly show that food is not the dominant factor […]
Entertainers and promoters ranging from Don King to George Michael have been offered the right to give their name to a proposed arts and education centre in London in return for &£1m in sponsorship. A trust, backed by &£6.35m of lottery money, is restoring the listed Victorian town hall in upmarket Hampstead, but must raise […]
Procter & Gamble global brand manager Phil Gladman’s belief in his company’s products extends to showing that classic Seventies pong Old Spice still maintains its macho, 100 per cent testosterone-fuelled attraction.
As supermarkets encroach on the health and beauty market, and a government investigation threatens to slice drug prices, Boots is retaliating with a fierce programme of brand extension nationally and overseas. Can one of the most trusted UK br
The Carphone Warehouse has hired Young & Rubicam to develop a Christmas TV campaign.
United Biscuits (UB) has named head of European marketing Pascale Muylaert as UK marketing director. She replaces Will Carter, who becomes KP Foods managing director for crisps and snacks. Muylaert will head a UK marketing team with responsibility for biscuit brands McVitie’s Digestive, Jaffa Cakes, Penguin, Go Ahead! and BN, which was recently introduced in […]
The local press should not be underestimated. New media trends must incorporate not ignore its influence to be effective.
Former Premier League commercial director Stephen Pearson, who resigned from the body in controversial circumstances, has landed the top commercial post for Coventry City Football Club’s &£145m new stadium development. Pearson becomes the commercial director of Arena 2000, which is run by Coventry City Football Holdings. The 45,000-seat complex will host concerts and have shops, […]
Free ISP bluecarrots.com is offering shares in its equity to entice subscribers and encourage loyalty.
IPC lad mag Loaded and Flextech-owned men’s channel Bravo are close to finalising a masthead TV deal which will bring the title that galvanised the men’s magazine sector to television for the first time. The series of 12 short programmes will feature male lifestyle interests such as sport, travel and women. The two companies are […]
Steve Hemsley’s article “Paid Informers” (MW August 19) asks whether the market research industry should start to pay respondents. In the first paragraph, he points out that the UK population is already having difficulty distinguishing between research and selling. This is because, for years, the marketing industry has been rewarding consumers for supplying information. Many […]