Month: August 1999

Colgate UK chief Guerra bags French job

Marketing Week

Colgate-Palmolive vice-president and UK general manager Karen Guerra is to take up the same position at the company’s office in France. The UK company has yet to announce her replacement. Formerly Colgate-Palmolive marketing director, Guerra has worked for the company for ten years and will move to take up her position in Paris in mid-September. […]

BBH scoops M&S business

Marketing Week

Bartle Bogle Hegarty has gained a prized foothold on the Marks & Spencer advertising roster weeks before M&S will announce the appointment of the marketing director who will lead a major advertising review.

Soft skills may be the answer

Marketing Week

I read with interest your special report “People Power” (MW August 5). How refreshing to have an article in a marketing magazine that actually focuses on the people side of the job and the general apathy that faces marketing professionals who want to learn. It outlined the well-known conundrum – companies won’t invest in people […]

New skills for supply chains

Marketing Week

Our recent research supports Alan Mitchell’s point that it is marketing channels or supply chains that compete, not just individual companies (“Marketers intensify push to control supply chains,” MW August 5). While a clear market position and brand statement will always be important, what will separate winners from losers will be their ability to determine […]

Reward alone won’t motivate

Marketing Week

Roger Frosh has made an incorrect assumption about my letter on customer loyalty and staff motivation (Letters, MW July 29). Nowhere in my letter, and at no time, have I suggested that store vouchers, merchandise or incentive travel are catch-all solutions to motivating staff, as he implies. Successful staff education and motivation to deliver improvement […]

Allied Carpets rebrands to fight takeover

Marketing Week

Allied Carpets is to undergo major rebranding as part of desperate efforts to stave off a takeover of the struggling business. The retailer may review the agency arrangements for its &£7.5m account under new chief executive Geoff Brady, who has been brought in from Kingfisher-owned retailer Woolworths to turn round the beleaguered chain. Earlier this […]

UB appoints marketing director

Marketing Week

United Biscuits (UB) has named head of European marketing Pascale Muylaert as UK marketing director. She replaces Will Carter, who becomes KP Foods managing director for crisps and snacks. Muylaert will head a UK marketing team with responsibility for biscuit brands McVitie’s Digestive, Jaffa Cakes, Penguin, Go Ahead! and BN, which was recently introduced in […]

ANM sells 60 per cent Soccernet stake to Disney division

Marketing Week

Associated New Media has sold 60 per cent of its 100 per cent stake in Soccernet, the football Website, to Disney subsidiary The Buena Vista Internet Group, in a bid to convert the site into a genuinely global soccer portal. The move will leave the Daily Mail & General Trust with a minority stake. The […]

Allied loses brand chief

Marketing Week

Allied Domecq Spirits & Wines has lost worldwide product innovation chief Richard Gowar, who is leaving amid rumours of a split with global marketing director Todd Martin.

Bass plans Allied pub rebranding

Marketing Week

Bass Leisure Retail plans to rebrand up to 380 of the 550 Allied Domecq pubs it is to acquire from Punch Taverns in a £995m deal. The pub giant is poised to convert 130 of Allied’s town centre pubs, including Firkin and Scruffy Murphy’s outlets, into Bass-branded bars such as O’Neill’s, All Bar One and […]

Playstation to join league of sponsors for Euro 2000

Marketing Week

Sony Playstation is to be the ninth official sponsor of the Euro 2000 football championships taking place in the Netherlands and Belgium next summer. Playstation marketing manager Darren Carter confirmed the deal, which will cost £6.25m, as the company revealed its plans to back the console with a £20m marketing spend this year. The move […]

Brigade tactics need to hot up

Marketing Week

Your article of August 12, “Fire Service fails to win sponsorship” should have axiomatically read “fails to decide on sponsorship” within a reasonable time, because at time of my writing, my company has tabled two separate sponsorship offers with the London Fire Brigade (LFB) worth an aggregate £1.3m. To clarify matters, it should be noted […]

Bravo faces ad vetting after poster

Marketing Week

Cable TV and satellite channel Bravo could face compulsory vetting of its outdoor advertising because of a controversial poster campaign for The Howard Stern Show. The campaign by Mother, which broke early this week, is part of a £1m push behind the US “shock jock”, and has already attracted a number of complaints from the […]