Pay in the sponsorship industry is reaching levels found elsewhere in the marketing and communications field, according to the European Sponsorship Consultants Association. The first detailed salary survey conducted in the history of the 25-year-old industry shows packages are close to being on a par with the marketing and public relations disciplines. The sponsorship industry […]
HFC has appointed Motive as its media agency for a £5m credit card launch this autumn. The win came after a secret pitch, which is thought to have involved at least two other agencies, and a week after news that HFC had appointed Mother as the creative agency for the card. Motive will have had […]
Virgin Net, the online entertainment guide and shopping service, has appointed a managing director to oversee its expansion of brand choice and shopping incentives. Alex Heath, who joined the Virgin Group after spending two years as chief executive of Interactive Investor International (iii.co.uk), the personal finance portal, takes up his post on September 1. Heath […]
BSkyB’s home shopping service has the potential but not yet the substance to power a major onslaught and win UK viewers to digital TV
St Ivel Gold is being reformulated as part of a major relaunch backed by a £4m marketing campaign. The new version of St Ivel Gold will use semi-skimmed milk and, according to an industry insider, will have a more butter-like taste. He claims that the reformulation follows research which revealed that the product did not […]
June’s ABC figures reveal a string of reverses, the most surprising of which are in the lads’ sector. What are the longer term trends?
Thomson Holidays has appointed Breffni Walsh as its new marketing chief following Shaun Powell’s promotion to deputy managing director. Walsh, who becomes head of advertising and branding, was formerly sales support and trade marketing director for Forte Hotels. She replaces Andrea Preducov, who left Thomson earlier this month to join Sainsbury’s Homebase. Powell, whose title […]
B2, the telephone savings and investment arm of Barclays Bank, is gearing up to offer direct mortgages. It is also considering increasing its distribution channels to include the Internet and interactive TV. The company offers equity ISAs (individual savings accounts based on shares) and is expected to launch a cash ISA later in the year. […]
Image makers are not always key to success, but if Hague should miraculously part waters he may drown with his minnows.
Sainsbury’s marketing director Kevin McCarten has attacked Tesco over its Clubcard loyalty scheme revamp. Claiming Sainsbury’s Reward Card offers greater benefits to customers, McCarten has accused Tesco of “playing catch up” and offering customers rewards with “strings attached”. In a statement to Marketing Week, McCarten says: “Tesco’s Clubcard is just playing catch-up with Sainsbury’s Reward […]
Coca-Cola Schweppes Beverages is rolling out a £2m advertising campaign to support its Dr Pepper fruit-flavoured soft drink.
Somerfield has made another senior marketer redundant and appointed the man who will lead the company’s advertising agency review. It is the latest in a series of reshuffles at the troubled supermarket chain. Paul Hutton, associate director with responsibility for brand identity, is to leave the company in the near future, as Somerfield chief executive […]
If the public has become tired of market research questionnaires, should the industry start to pay respondents?
Trebor Bassett is introducing a new umbrella brand with the relaunch of its kids’ confectionery range. The brand name, understood to be Bassett’s and Beyond, will be carried on the various lines of children’s sweets, including black jacks and fruit salads. Cartoon characters of a boy and a dog inhabiting the imaginary world of Bassett’s […]
Arcadia Group has appointed Sally Bailey, director of merchandising at its teen fashion chain Top Shop, to the post of brand director at its recently acquired Sears brand Miss Selfridge. Bailey takes over from Bernie Foster, who is leaving at the end of September to take up the new position of UK managing director at […]