Cable TV and satellite channel Bravo could face compulsory vetting of its outdoor advertising because of a controversial poster campaign for The Howard Stern Show. The campaign by Mother, which broke early this week, is part of a £1m push behind the US “shock jock”, and has already attracted a number of complaints from the […]
Your article of August 10 speculated that “BBJ’s future is in question.”
Boots the Chemist is considering moving into savings accounts and life insurance to build on the success of the health and travel insurance policies it launched last year (MW March 26, 1998). The chain is well placed to expand its financial services operation through the information gained from its 10 million Advantage loyalty card holders, […]
Down-to-earth farmyard humour has got the better of ex-political lobbyist Derek Draper and former Partners BDDH directors Robert Smith and Paul Jeffrey – the trio who have set up branding company Farm Communications. A large table picturing a farmyard has been installed in their offices above Goodge Street tube station on Tottenham Court Road in […]
St Ivel Gold is being reformulated as part of a major relaunch backed by a £4m marketing campaign. The new version of St Ivel Gold will use semi-skimmed milk and, according to an industry insider, will have a more butter-like taste. He claims that the reformulation follows research which revealed that the product did not […]
BSkyB’s home shopping service has the potential but not yet the substance to power a major onslaught and win UK viewers to digital TV
HFC has appointed Motive as its media agency for a £5m credit card launch this autumn. The win came after a secret pitch, which is thought to have involved at least two other agencies, and a week after news that HFC had appointed Mother as the creative agency for the card. Motive will have had […]
Pay in the sponsorship industry is reaching levels found elsewhere in the marketing and communications field, according to the European Sponsorship Consultants Association. The first detailed salary survey conducted in the history of the 25-year-old industry shows packages are close to being on a par with the marketing and public relations disciplines. The sponsorship industry […]
There are few better able to understand the link between film, commerce and marketing than Alan Parker, who began his career directing ads. The man responsible for screen hits like Evita, Fame and The Commitments will head the Film Council, the new organisation charged with developing a coherent strategy for the UK film industry. Parker, […]
Reckitt & Colman has shifted its UK Disprin and Lemsip accounts into McCann-Erickson Manchester after announcing it has “terminated its account” with Euro RSCG Wnek Gosper.
Regional brewing and pub group Greene King is to review its marketing strategy following its £182m takeover of Thames Valley brewer Morlands. The Morlands deal adds 400 pubs to Greene King’s expanding estate in the South of England, bringing its total number of pubs to 1,600. The takeover also brings Morlands’ highly-regarded Old Speckled Hen […]
The Volkswagen Group (VW) has moved its £60m UK media buying and planning account out of BBJ Media Services and into Mediacom TMB, wiping out nearly a third of BBJ’s billings. Mediacom’s victory, predicted in Marketing Week (MW June 3), puts into doubt the future of BBJ’s TV buying operation, which some observers believe may […]
Radio networks are making a play for music sales by launching record label spin-offs. But does the labels sector have much to offer?
Up to 1 million Muslims in the UK could open bank accounts for the first time if the Financial Services Authority agrees to lift restrictions on Islamic banks in this country. They are keen to open UK branches but are prevented from doing so by legislation which requires operating practices against their religion – specifically, […]
Not long ago, all the major search engines seemed to go through a collective rebirth, in an effort to move away from the commodity service of indexing other Websites to creating their own little universe of content. They became portals. There was a realisation that users simply passing through a Website could generate advertising revenue, […]