ITC fines MTV Europe £40,000 for breaching free publicity rules
Marketing WeekMTV Networks Europe has been fined £40,000 by the Independent Television Commission (ITC) after it gave too much free on-air publicity to theme park Alton Towers, the donor of a competition prize. Presenters of an MTV video request programme called Select made several scripted references to Alton Towers, where only one mention is allowed. The […]