BIB provides support for new network

British Interactive Broadcasting (BIB), the company behind digital TV service Open, part owned by BSkyB, is supporting the launch of an online entertainment network. The subscription service, called Switch2.net, is the brainchild of the edison Interactive Group (eIG) – a new media company in which BIB has an equity stake and a seat on the board. Switch2 will offer subscribers access to different sub-channels, such as one on sport, comedy or film, as well as the chance to customise the service and receive content according to their interests. Open, jointly owned by BSkyB, BT, HSBC and Matsushita, is expected to provide some content. EIG’s corporate Website says the service aims to have 1 million subscribers by December 2000. It is understood Switch2 is gearing up for a &£10m launch, backed by an advertising campaign. A number of ad and media agencies are in talks over pitching for the business. James Ackerman, chief executive of Open, was unavailable for comment as Marketing Week went to press.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here