The Times is to launch a 20-page legal section called Law on September 7.
One 2 One is dropping its celebrity-based “I’d like to have a one-on-one with…” ads in favour of a campaign emphasising the breadth of the mobile phone operator’s services. It will plough £30m into a pre-Christmas ad campaign to reposition the brand under the slogan “Welcome to your world”. The push, by Bartle Bogle Hegarty, […]
Tactical advertising objectives still take precedence over strategic aims for most retailers who use direct mail. However, preconceptions about the role of direct mail are changing, and most users are becoming less inclined to pigeonhole direct mail into purely short-term and tactical functions, according to a new study published by the Direct Mail Information Service […]
J Walter Thompson in the US has been appointed to handle the $18m (£11.25m) advertising account for online lender FiNet.com. It has also won the estimated $10m (£6.25m) account for pavement.com, an Internet venture owned by newspaper group The Tribune Company.
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