More wins legal challenge to £10m Adshel deal in London

The More Group has won the second round of a legal battle which could spare it the potential loss of &£10m in bus shelter contracts to rival JC Decaux. The More Group’s bus shelter division, Adshel, has a long-standing contract with London Transport to supply 10,000 shelters along bus routes in the capital, half of which carry posters. The deal is worth almost &£10m a year in advertising revenue. This contract was successfully challenged in the High Court by Hillingdon Council, which claimed it should have control over bus shelters, and the subsequent revenue, in its borough. It wanted to remove about 150 LT/Adshel sites and replace them with Decaux’s products. Hillingdon already has an agreement with Decaux for the supply of a further 115 bus shelters, plus street toilets, noticeboards and signs. But London Transport has won an appeal against the ruling, which would have set a precedent for other London boroughs and could have led to more head-to-head pitches for contracts between Adshel and Decaux. Adshel holds about 80 per cent of London’s sites, while Decaux has the remainder. Hillingdon Council has applied to the House of Lords for leave to appeal against the decision.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here