The Sun and News of the World have forged an alliance with Tesco’s Clubcard to launch a joint promotion to attract female readers. News Group Newspapers, which publishes both titles, is backing the launch with a multimillion pound national TV, radio, women’s press and outdoor ad campaign. The push will run throughout September. In a long-term promotion, readers who buy five copies of The Sun in any one week will receive 25 Clubcard points. If they also buy the News of the World in the same week they will receive an additional 25 points. Customers spending &£8.40 over four weeks on the two titles will receive 200 Clubcard points. Andy Agar, promotions director of NGN, says: “Our partnership with Tesco demonstrates our continued commitment to deliver compelling reasons for readers to buy our titles.” Roland Agambar, NGN media manager, says: “This campaign is a departure from our traditional strategy, using a broader selection of media while specifically addressing our female readers where greater loyalty and purchase frequency can be achieved.” Tesco will be supporting the initiative through Clubcard mailings and in-store point-of-sale displays.